Meetup #2: AI in Marketing
From Strategy to Execution
June 10th |
09:00-11:30 |
SQlink Innovation, Ramat Gan
Everyone talks about AI in marketing, but few turn it into measurable impact.
This session will focus on what actually works: data readiness, decision-driven workflows, and creative automation that keeps brand identity intact.
Join us to discover what CMOs need to make AI succeed in 2026 and learn practical steps that can improve your marketing performance.
Agenda
09:00-09:30
Welcome Coffee & Networking
Coffee & networking with marketing leaders over light breakfast.
09:30-09:45
My Journey from First Prompt to AI-Driven Everything
How AI became part of everyday workflows, decision-making, and marketing activities?
Tomer Assa
VP Marketing
09:45-10:00
GEO in Practice: What Actually Works in AI Search Today
Real GEO strategies, practical takeaways, and insights from GEO work at Mizrahi-Tefahot Bank.
Maor Kagan
Head of Digital Marketing
10:00-10:20
AI in Marketing: What Breaks, What Works
A concise breakdown of the real blockers in AI-driven marketing, and the few places where AI truly adds value.
Roei Dimnik
CEO
10:20-10:35
Break
10:35-10:50
The AI communication brain
How AI-powered workflows can create personalized, ongoing customer communication.
Eyal Nir
Director of Emerging Growth Advertisers
10:50-11:10
Claude Co-Work - How to make your campaign on auto-pilot
Discover how AI can become a true co-worker for marketers, with practical workflows and a live demo of building a campaign with AI from idea to execution.
Ofer Regev
AI & Innovation Product
Leader
11:10-11:30
Closing Remarks & Networking
